IIP's MFA students, Anindith Gowda hails from Karnataka, understood the brief from PoC

Creating history in photography education in India, the fashion brand @pocketfulofcherrie has collaborated with the Indian Institute of Photography (IIP) to integrate their brand's philosophy, strategy, and mission. This collaboration marks the first time in India that a fashion brand and a photography institute have joined forces in this way. The IIP didn't just bring its photography excellence to the table; it also provided advertising expertise, insights into brand behavior, and adherence to brand guidelines. One of IIP's MFA students, Anindith Gowda hails from Karnataka, understood the brief from PoC, conducted thorough research, and developed a comprehensive campaign that was presented to fellow IIP students, faculty, and mentors. Imagine the wow factor created by this collaboration!